Building a StoryBrand

Building a StoryBrand: Clarify Your Message So Customers Will Listen, by Donald Miller, shows businesses how to explain what they sell so that customers understand and act. His seven-part StoryBrand framework casts the customer as the hero and your brand as the guide who gives them a plan, calls them to act, and helps them avoid failure and reach success. Practical exercises help you rewrite your website, emails, ads and sales pitch. Widely used by marketers, founders and small business owners.

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